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This year, back to school was done with a very Brazilian touch! Thus, Embelleze was featured in the university magazine Mais Superior with an offer of samples Novex Brazilian Keratin (Shampoo + Mask) on the cover of the magazine! In all, 30,000 samples were distributed, and Embelleze also had a Novex Keratina Brasileira advertising page adapted to the student audience and an interactive banner highlighted on the official website of the magazine . This action gave Embelleze a lot of visibility in the back-to-school season with the university education public (18-26 years old). The offer of samples and the consequent distribution of the magazine by hand to the students was also complemented with a lot of interaction with the students, collection of testimonials and many photos, which can be viewed HERE. Also noteworthy is the editing of a video full of glamour, good mood and lots of content about Novex products and the world of hair care! To read the Mais Superior magazine of September in full, click HERE.