Always at the forefront of hair beauty and cosmetic trends, Embelleze is back in fashion, this time because its institutional color accompanies the choice of the Color of the Year 2018 by Pantone Color Institute!  The color chosen was Ultra Violet (PANTONE 18-3838) - a creative, imaginative, contemplative tone with spiritual and emotional nuances, but simultaneously bold and enigmatic, since it refers to the mysteries of the Cosmos and to all the discoveries that remain to be done beyond the reality we know and where we find ourselves.  Present in the vast night sky that accompanies us daily and that always ends in a new day full of dreams and goals to be pursued and achieved, this year's Pantone Color aims to symbolize experimentation, non-conformism and the expansion of borders through creative solutions - and this is also one of Embelleze's motives for this 2018 that has just begun.