The 2018 edition of the North American magazine WWD Beauty Inc. has already announced the 100 largest beauty companies in the world. Once again, Embelleze is part of this ranking of excellence, rising 2 positions compared to 2017, occupying the 83rd position this year.

The variety of brands it sells, the solid expansion path it has followed, the big bet on specific products for curly/natural and wavy hair, the insertion of e-commerce and the leadership in the Brazilian market of the Novex and Maxton brands , in its categories, are some of the factors that contributed to this recognition on a global scale.