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Embelleze participated this year, for the first time, in the Iran Beauty & Clean, which took place april 26-29 at the Tehran International Fairground in Tehran, Iran.
Dedicated to professionals and the general public, this fair is already in its 25th edition and focuses on the areas of SPA, hairdresser, hygiene, perfumery, among others.
For Embelleze, this presence meant the possibility of giving our news at the level of hair products for the domestic sector (Novex and MagicLiss) and professional (Nutrisalon), in an Iranian market that was lacking imported products and extremely interested in the nagenuinity of Brazilian products - namely in the Novex Queratina Brasileira line.
We also had offer samples and distributor kitsin our stand, where we received about 25 contacts from potential customers and distributors from mostly Iran, but also from Azerbaijan and the United Arab Emirates.
Iran Beauty & Clean thus represented another opportunity for international expansion and increased recognition of Embelleze on a global scale!