Embelleze participates, for the first time and in partnership with its distributor in the United Kingdom Great London Beauty, in the beauty fair Shades of Beauty, which takes place on the 24th and 25th of August, at the Royal Horticultural Halls, London.

The event promotes diversity and multiculturalism, remembering that human beauty manifests itself in the most varied shapes, sizes, colors and races - and hair, as the main element of individual affirmation, accompanies this trend of freedom.

As a company that knows well the various manifestations of female beauty and more ethnic hair (wavy, curly and frizzy/afro), Embelleze presents at this event some of its best-known product lines worldwide and also recent launches, namely Novex Santo Black Poderoso, Brazilian Keratin, My Curls and My Cinema Curls.