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Embelleze Portugal's presence at In Beauty - International Fair of Aesthetics, Cosmetics and Hair, which took place between 21 and 23 October at the Altice Arena in Lisbon, was a real success! In addition to attracting participants with mystical pink hairs alluding to the launch Novex Santo Black Poderoso, the Embelleze stand was also the stage of the solidarity campaign in partnership with the APLAS - Princess Leonor Association - Accepts and Smiles, which showed everyone that true beauty lies in the heart. Under this partnership, Embelleze was attended by Vanessa Afonso, President of APLAS, on its stand, on the opening day of In Beauty. This very special presence brought together hundreds of people who wanted to meet nono's mother and help the cause to which she currently dedicates her life, acquiring the solidarity kit consisting of shampoo and conditioner Novex Sprout bamboo. For each kit sold during In Beauty, they reversed €2 in favor of all children and young people with oncological disease supported by APLAS, as well as their families. Once again, Embelleze has made known to all its visitors, customers, distributors, journalists and bloggers, the novelties of the hair beauty sector - presented new product lines Novex And Nutrisalon, Brazil, provided free capillary analysis service and personalized product advice; charm actions for journalists and bloggers; and also offer gifts to consumers who made purchases at the stand! Embelleze promises to make known the secrets of Brazilian beauty that continue to win the hearts of women around the world at In Beauty 2018. Until then, there is the record of some of the best moments of this year's edition: To see more photos of Embelleze Portugal's presence at In Beauty 2017, click Here.