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Embelleze was once again present at Beautyworld Middle East - the largest event dedicated to the areas of beauty and well-being in the Middle East, but which brought together business opportunities from Africa, Asia and Europe.
The 2018 edition welcomed more than 41 thousand visitors between the 8th and 10th of May in Dubai, United Arab Emirates. For Embelleze, this represented another opportunity for international expansion and increased recognition of Embelleze on a global scale, with emphasis on:
- The support of ABIHPEC - Embelleze's partner institution committed to leveraging Brazilian entrepreneurship around the world, namely through its presence in internationally renowned fairs such as it is;
- 21 contacts with potential customers and new distributors from countries as varied as Pakistan, India, Hungary, United Kingdom, Poland, Iran, United Arab Emirates, Jordan, Tunisia, Lebanon, Syria, Egypt or Kuwait;
- The visit and reception of current customers and distributors of Embelleze;
- The visit of digital influencers, such as Mariya GG, Maria in DXB and Arti Bhatia, who accounted for the main news to their followers through their channels and social networks;
- The distribution of more than 30 Blogger/Distributor Kits and 1500 samples from various Novex lines, which made the secrets of Brazilian women known to visitors.