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Embelleze participated for the first time in Professional Beauty London - the biggest event in the United Kingdom dedicated to beauty and cosmetics, during the 25th and 26th of February, and the results of this debut were surprising! As an event that has been in existence for 30 years and brings together both professionals and end consumers, Embelleze had the opportunity to:
- To assert its presence for the first time at this international fair through a stand that is both functional and sophisticated, which proved to be very attractive to the public and made a positive difference in relation to the other exhibitors present;
- Ddistribute a huge amount of samples, around 3 thousand of various Novex lines, thus making our products known to English visitors and the many Brazilians residing in the United Kingdom;
- Contact new markets and potential new distributors Novex and Nutrisalon not only from the United Kingdom but also from countries as varied as Latvia, Lithuania, Estonia, Bulgaria or the Czech Republic;
- Publicize among visitors the already achieved presence and marketing of Novex products in English territory through the platform Allbeauty.com.
- Take advantage of the fair's online publicity by participating in an exclusive competition where we offer 2 Novex Keratin Brasileira Kits at PB Show App Competition.
This presence at Professional Beauty London thus represented another step in the process of internationalization and growth of Embelleze, which continues to win the preference of women from all over the world thanks to the Brazilian genuineness, quality and variety of its products.
To see photographs of Embelleze's presence at Professional Beauty 2018 in high resolution, click HERE.