Embelleze participated for the first time inProfessional Beauty London- the biggest event in the UK dedicated to beauty and cosmetics, on February 25th and 26th, and the results of this debut were amazing!  As an event that has been in existence for 30 years and that brings together both professionals and end consumers, Embelleze had the opportunity to:
 - Affirm your presence for the first time at this international fair through aboth functional and sophisticated stand, which proved to be very attractive to the publicand marked the difference positively in relation to the other exhibitors present;
- Ddistribute a huge amount of samples, about 3 thousand of various Novex lines, thus making our products known to English visitors and the many Brazilians residing in the United Kingdom;
- Contact new markets and potential new distributorsNovex and Nutrisalon not only from the United Kingdom, but also from countries as varied as Latvia, Lithuania, Estonia, Bulgaria or the Czech Republic;
 - Disclose among visitors the already achievedpresence and commercialization of Novex products in English through the platformAllbeauty.com.  
- Take advantage of the fair's online promotionthrough presence in an exclusive hobby where we offer2 Kits Novex Brazilian Keratin inPB Show App Competition.
This presence at Professional Beauty London thus represented another step in Embelleze's internationalization and growth process, which continues to win the preference of women from all over the world thanks to the Brazilian genuineness, quality and variety of its products.
To see photos of Embelleze's presence at Professional Beauty 2018 in high resolution, clickON HERE.
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