In partnership with the international distributor of Embelleze in the United Arab Emirates - the renowned chain of stores LIFE Pharmacy - names like Mariya, Maria, Rachita, Aarti Bhatia, MJ, Kimberly and Maria have been shaking up their channels and social networks with the promotion of the most varied Novex lines - namely Olive Oil, Argan Oil and Brazilian Keratin.

It should be noted that it is also thanks to this digital exposure and dissemination that Embelleze continues to expand the frontiers of success to new international markets.