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With a renovated stand and almost 5 times higher than last year, Embelleze Portugal again surprised visitors from Expocosmetic 2017, which took place between 22 and 24 April. Highlight for the novelties in the domestic and professional sector, the interaction with customers, professionals and bloggers, the demonstrations of live hair care, hobbies, gifts and animation with a very Brazilian touch that was felt throughout the fair! In addition to receiving hundreds of national customers, professionals and distributors, Embelleze Portugal was able to capture new customers and establish new partnerships, thereby extending its presence in Portugal and the number of points of sale available from north to south of the country. The company also consolidated its network of bloggerambassadors Embelleze, who offered an exclusive kit and dedicated a very special space during the fair. The stand was divided into two large areas aimed at the dissemination and the latest releases of the two major brands of the moment: Novex, the line of hair care for home use; and Nutrisalon, embelleze's professional line, aimed at beauty salons and hairdressers. Capillary analyses and live demonstrations also delightthe visitors, who were able to benefit from the most diverse and innovative hair care, including nutrisalon progressive straightening based on the exclusive LissRepairSystem. There was also time to gift all visitors and customers with the most varied surprise giveaways, a roulette of sort filled with prizes, a super pastime Instagram with offer of 12 Novex kits and still a lot of Brazilian musical animation. Embelleze Portugal promises to continue to innovate in the hair care sector and win the hearts of women at Expocosmetic 2018! Until then, is the photographic record of some of the best moments of this year's edition Here.